Say goodbye to shades of old!

Hair colouring products are not what they used to be! In stores today – particularly in pharmacies – you’ll find a wide array of top quality colouring products, each playing a specific role:

• Covering grey (temporary or permanent)
• Touching up roots
• Adding highlights
• Removing or boosting certain tones (e.g. coppers, blondes)
• Creating a multi-tone shade in a single step (e.g. three tones)
• And more!

These new generation hair colouring products offer a host of noteworthy benefits when compared to traditional hair dyes:

• Hydration
• pH balance (often 9, making hair softer, compared to traditional dyes that had a pH of 10)
• Improved hair strength and resistance
• Better looking hair: more brilliance, shine and lustre
• Improved texture: softer, more supple
• Pleasant fragrance, usually fruity or floral (releases less ammonia)
• Assorted selection of high-performance after-care products (conditioners, rehydration formulas that effectively lock in colour by sealing the hair shaft)
• Clear indication of type of shade: cold, neutral, warm
• Reduced colouring time (some permanent hair dyes take only 10 minutes!)
• Etc.!

Common ingredients

Here are a few of the ingredients (and their main properties) you will find in today’s latest hair colouring products:

• Glycine: An antioxidant that helps significantly minimize damage caused by dyeing
• Various moisturizing agents: They fight dryness due to colouring by sealing hair for light-reflecting results that deliver extra shine!
• Bamboo extract: Strengthens hair.
• Argan oil: Protects, nourishes and hydrates.
• Avocado oil: Fortifies and nourishes hair.
• Linseed oil: Protects, nourishes and hydrates.
• Grape seed oil: Nourishes hair.
• Jojoba oil: Protects hair from dryness.
• Wheat germ: Protects hair from dryness.
• Silk proteins: Increases shine.
• Vitamins B3 and B6 (often found in after-care products): Extend colour hold and add sheen.
• Keratin: Increases permeability (of the dye), boosts strength, resistance and elasticity and treats and restructures the hair.
• Ammonia (as in “free of” or almost): Reduces unpleasant scent of the product, is gentler on hair and scalp and eliminates allergies associated with this chemical.
• Fragrances: Reduces the unpleasant smell due to ammonia or, in the case of ammonia-free products, eliminates it completely. Today’s products are similar to body fragrances, boasting fruity or floral head, heart and bottom notes!

Pharmacy services

Visit your Uniprix Boutique beauté for sound advice on colouring your hair! Let our beauty consultants guide you to the products best suited to your needs!